🎬 Shorts Studio

Everything for pumping out DSCR Insider Shorts — scripts, ready-to-shoot packages, and your posting tracker.

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WORKFLOW

Scenario Shorts — Content Bank

12 copy-ready scripts: borrower stuck → the loan that unlocks it. The endless idea well.

Production Tracker

Status + platform checkboxes (YT/FB/IG/LI/TT) + auto post-date. Add new shorts anytime. Saves in browser.

READY TO SHOOT

Short #1 — DSCR Purchase

"Tax returns say broke, property says approved." Narration + 6 cards + assembly + SEO. ~40 sec. ✅ POSTED (LI/YT/FB).

Short #2 — Chapter 7 DSCR

"A year after Chapter 7 — and the duplex on his street." Story-driven, from a real conversation. Narration + 7 cards + full SEO. ~55 sec. Fact-checked (bridge-then-DSCR, ~2yr seasoning) + compliance-noted. Held as a 1:1 resource, not a lead magnet.

Short #3 — Scaling Past 10 Properties

"Fannie stops at 10. DSCR doesn't." Strong-client target (portfolio/repeat investor) · MO + CA · works without high income. Narration + 7 cards + full SEO. ~50 sec.

Article — Scaling Past 10 Properties

Anchor article (LinkedIn + blog) pairing with Short #3. ~850 words, copy-ready, compliance signature. The portfolio/repeat-investor strong-client lane.

Short #4 — Bundle Cheap Doors (Portfolio)

"You want cheap rentals but can't get financed — the loan's too small." Walks the real 4-step bundle process (STL example). Fact-checked vs Lender Guidelines (75–80% LTV, lower-of rent, portfolio min varies). Narration + 7 step-cards + full SEO. ~55 sec.

Article — Can't Finance Cheap Rentals?

Anchor article (LinkedIn + blog) pairing with Short #4. Walks the same fact-checked 4-step bundle process, ends on "these are the deals I work with." Copy-ready, compliance signature.

Short #5 — Self-Employed / Bank Statement

"You're not broke. You're self-employed." Bank statement / asset / 1099 — qualify on real cash flow, not tax returns. Strong-client segment, MO-safe brand. Narration + 7 cards + full SEO. ~50 sec. ✅ Produced.

Short #6 — Big Complicated Deal

"Four banks said no. I found three ways to yes." A $2.2M self-employed STR deal solved 3 ways (STR income / assets / bank statements). Positions you for large complex loans. Narration + 7 cards + full SEO. ~55 sec.

Long-Form #1 — DSCR Loans, Explained Completely

Thorough ~4-min education piece in 6 clippable segments (each → its own Short): what DSCR is + PITIA breakdown · the ratio · property types (SFR/condos/2–4 units) · the 7 requirements · prepay penalties · why investors pick DSCR even under conforming. Full narration + 18 cards + long-form SEO + clip plan.

Long-form · clip Shorts

Article — The $2.2M Deal Four Banks Turned Down

Anchor article (LinkedIn + blog) pairing with Short #6. ~850 words: the four knockouts + three structuring paths. Positions you on large/complex loans. Copy-ready, compliance signature.

More production packages drop here as we build them — ask Claude to "build the full package for Short [#]" from the content bank.

THE FORMAT (every short)

1 · Hook — the borrower's situation. 2 · The wall — why a normal bank says no. 3 · The solution — name the program + why it works. 4 · CTA — "Send me the deal — dscrinsider.com."

Visual: Graphite hook/payoff cards, Porcelain solution cards, emerald accent only on the key line. Build cards in Gemini, animate as slow CapCut zooms. Never state a rate; end on the compliance card (NMLS #2067609 · NEXA #1660690 · CA & MO · Equal Housing Lender · not a commitment to lend).