Phase 1 — Days 1–30

MLO Rollout Tracker

Full launch sequence — platform setup → landing pages → content deployment.
Check off each step as you complete it.

Overall Launch Progress
0%

Platform Profile Setup

Phase 1
Your status LinkedIn ✓ Already set up  |  BiggerPockets ✓ Already set up  |  Reddit, Quora, Google Business Profile — need setup below
Optimize LinkedIn profile with compliant bio LinkedIn
  1. Go to your LinkedIn profile → Edit intro
  2. Headline: DSCR & Non-QM Investment Property Loans | CA & MO | NMLS #2067609 | NEXA Lending
  3. About section — paste this bio:
I help real estate investors get funded without tax return nightmares. Specializing in DSCR loans, Non-QM financing, and investment property lending for California and Missouri markets. ✦ DSCR Loans (qualify on property cash flow, not personal income) ✦ Self-employed investors welcome ✦ LLC title vesting available ✦ Portfolio scaling — no financed property cap issues 📩 jfields@nexalending.com 🌐 jermainefieldsloans.com — Jermaine Fields | Mortgage Loan Originator | NMLS #2067609 NEXA Lending | Licensed in CA & MO only *Not licensed in Kansas. Not a commitment to lend.*
  1. Experience section: Title = "Mortgage Loan Originator — DSCR & Non-QM", Company = "NEXA Mortgage LLC", Description includes NMLS #2067609 and CA & MO license disclosure
  2. Add website: jermainefieldsloans.com
  3. Featured section: Link to california.jermainefieldsloans.com
Optimize BiggerPockets profile with compliant bio BiggerPockets
  1. Log in → Profile Settings → Edit Profile
  2. Name: Jermaine Fields
  3. Title/Tagline: DSCR & Non-QM Loan Originator | CA & MO | NMLS #2067609
  4. Location: Los Angeles, CA
  5. Bio — paste:
Mortgage Loan Originator specializing in DSCR loans and non-QM financing for real estate investors in California and Missouri. If you're self-employed, own multiple rentals, or want to hold in an LLC — I work with products built for your situation. Jermaine Fields | NMLS #2067609 | NEXA Lending Licensed in CA & MO only | jfields@nexalending.com jermainefieldsloans.com *Not licensed in Kansas. Not a commitment to lend.*
  1. Website: jermainefieldsloans.com
  2. Goal: "I am a real estate professional"
Create Reddit account and set up profile Reddit
⚠️ ImportantReddit bans spammy new accounts. Do NOT jump straight to posting. Follow these steps to warm up.
  1. Go to reddit.com → Create Account. Username suggestion: JermaineFieldsMLO or DSCRLoanGuy
  2. Profile → Edit Profile → Bio: "DSCR & Non-QM loan specialist. CA & MO licensed. NMLS #2067609. Here to help investors understand their financing options."
  3. Join target subreddits: r/realestateinvesting, r/mortgages, r/landlord, r/realestate, r/personalfinance
  4. Spend days 1–2 just upvoting and reading — build karma before posting answers
  5. First answer: wait until day 3. Use a conversational tone, add value, signature at the bottom
  6. Never post more than 2 answers per day in the first week
Create Quora account and set up profile Quora
  1. Go to quora.com → Sign up with your email (use 9thshine@gmail.com or create a dedicated one)
  2. Name: Jermaine Fields (use your real name — Quora ranks credentialed experts)
  3. Credentials — add: "Mortgage Loan Originator, NMLS #2067609 | DSCR & Non-QM | CA & MO Licensed | NEXA Lending"
  4. Bio: Same text as BP bio above
  5. Select topics to follow: Real Estate, Real Estate Investing, Mortgage, Investment Property, Personal Finance
  6. Start answering on day 1 — Quora is less restrictive than Reddit for new accounts
Claim Google Business Profile Google
  1. Go to business.google.com → Sign in with Google account
  2. Business name: Jermaine Fields – Mortgage Loan Originator
  3. Category: Mortgage Broker
  4. Service area: Los Angeles County, CA + Kansas City, MO metro (Jackson County)
  5. Phone: your direct line
  6. Website: jermainefieldsloans.com
  7. Description (paste this):
DSCR and Non-QM investment property loan specialist serving California and Missouri real estate investors. Helping self-employed borrowers, portfolio investors, and LLC buyers qualify for rental property financing without tax return requirements. NMLS #2067609 | NEXA Mortgage LLC | Licensed in CA & MO Not licensed in Kansas. Not a commitment to lend.
  1. Verify via postcard (Google mails a PIN to your business address) — this takes 5–14 days, do it TODAY
  2. Add photos: headshot, logo, NEXA branding
  3. Add services: DSCR Loans, Non-QM Loans, Investment Property Financing, Rental Property Loans
  4. KPI goal: 10 Google reviews by Day 30 — start asking clients immediately after GBP is verified

✓ Profile Compliance Checklist

  • NMLS #2067609 visible on every platform profile
  • "Licensed in CA and MO only" on every profile
  • NEXA Mortgage LLC identified as employer
  • jfields@nexalending.com as contact (not personal email)
  • No specific rates quoted anywhere in bio or profile
  • "Not a commitment to lend" disclaimer included
  • KC/KS border disclaimer on any Kansas City content

Landing Page Verification

Phase 2
Current status CA page: LIVE at california.jermainefieldsloans.com  |  MO page: DNS propagating as of May 2026 — verify today
Verify CA landing page is live and working Netlify
  1. Open california.jermainefieldsloans.com in your browser
  2. Check: page loads fully, no broken images or missing text
  3. Mobile test: open on your phone — check layout looks clean
  4. Submit a test lead through the form (use your own name/email)
  5. Confirm you receive the form submission at jfields@nexalending.com
  6. Check Netlify dashboard → Forms to verify the submission appears
  7. Compliance check: NMLS #2067609 visible, "Licensed in CA only" on page, EHL logo present
Verify MO landing page DNS is live Netlify
  1. Open missouri.jermainefieldsloans.com in your browser
  2. If it loads — great. Run the same verification steps as the CA page above
  3. If it still shows DNS error: go to your domain registrar → DNS settings → confirm CNAME record points to Netlify app URL
  4. DNS can take up to 48 hours. If still pending, check again tomorrow morning
  5. Once live — do a test form submission and confirm email delivery to jfields@nexalending.com
  6. Check page for: "Licensed in MO only" disclosure, NMLS #2067609, EHL logo

Week 1 Content Deployment

Phase 3
Content bank status 31 ready-to-post pieces in Content_Bank_Week1.html — open that file and use the Copy buttons for each piece. All are compliance-approved.
Day Morning Tasks Evening Tasks Content to Deploy
Mon
Day 1		 Optimize LinkedIn bio
Post LinkedIn Day 1		 Reddit answers 1–2
Follow-up with any leads		 LI Post #1 Reddit #1 Reddit #2
Tue
Day 2		 Reddit answers 3–4
Quora answers 1–2		 Facebook Groups (1 post)
Reply to any Reddit comments		 Reddit #3 Reddit #4 Quora #1 Quora #2
Wed
Day 3		 Write / review LinkedIn article
BP forum replies 1–3		 BP replies 4–5
Canva carousel (optional)		 BP #1–5 LI Post #2
Thu
Day 4		 Publish LinkedIn article
Instagram (if set up)		 Reddit #5–6
Quora #3		 LI Article Reddit #5 Reddit #6 Quora #3
Fri
Day 5		 BiggerPockets original post #1
Pipeline review		 Draft newsletter
Reddit #7		 BP Original Post Reddit #7 LI Post #3
Sat
Day 6		 Batch Week 2 content
Reddit #8–9		 Send newsletter
Quora #4–5		 Reddit #8 Reddit #9 Quora #4 Quora #5 LI Post #4
Sun
Day 7		 Day OFF — rest and review engagement metrics
Week 2
Days 8–14		 Continue BP replies 6–10
LinkedIn posts 5		 Reddit #10
Finish remaining Quora		 BP #6–10 Reddit #10 LI Post #5

Individual Post Checklist

LinkedIn Post #1 — Monday LinkedIn

Open Content_Bank_Week1.html → LinkedIn Posts tab → Day 1 (Monday) post. Copy and paste to LinkedIn. Add an image if you have one.

Before postingConfirm NMLS #2067609 is in the post. Add 3–5 relevant hashtags: #DSCRLoan #RealEstateInvesting #InvestmentProperty #MortgageTips
BiggerPockets Post #1 — "DSCR Loans Explained" BiggerPockets

Forum: Real Estate Financing
Title: "DSCR Loans Explained: How Investors Qualify Without Tax Returns"
This post is written and ready — find it in the Content Bank under BiggerPockets tab.

  1. Go to biggerpockets.com → Forums → Real Estate Financing
  2. Click "Create Post"
  3. Paste the content from Content_Bank_Week1.html → BiggerPockets tab → Post #1
  4. Add your signature at the bottom (see bio above)
  5. Post and bookmark the thread to reply to comments within 24 hours
Reddit answers #1–3 — r/realestateinvesting Reddit
  1. Open Content_Bank_Week1.html → Reddit tab
  2. For each answer: copy the "Thread matches" keyword, go to r/realestateinvesting, search for a real thread with that question
  3. Find a live thread (not too old — under 6 months ideally), paste your answer
  4. Slightly rephrase one sentence before posting — prevents duplicate content flags
  5. Do NOT post more than 2 answers per day in your first week
  6. Check for replies the next morning and respond within 24 hours
Quora answers #1–3 Quora
  1. Open Content_Bank_Week1.html → Quora tab
  2. For each answer: copy the question topic, search Quora for matching questions
  3. Click "Answer" on a question with 1k+ views for maximum reach
  4. Paste answer, add credentials in the credential field ("MLO, NMLS #2067609, NEXA Lending")
  5. Quora is more forgiving for new accounts — you can post 2–3 answers on day 1
Publish LinkedIn Article — Thursday LinkedIn
  1. Find the article in Content_Bank_Week1.html → LinkedIn Article tab (~1,200 words)
  2. Go to LinkedIn → Write article (top of feed → "Write article")
  3. Add a headline image (Canva → mortgage/investment property theme)
  4. Paste the article content
  5. Tags: Real Estate Investing, Mortgage, DSCR Loan, Investment Property
  6. Publish Thursday morning for maximum weekday reach
  7. Share the article to your feed immediately after publishing with a 2-sentence intro

KPI Targets — 90 Days

Phase 4
50+
LinkedIn Connections
Per Week — Month 1
25+
Forum Answers
Per Week
10
Google Reviews
By Day 30
1
Organic Inbound Lead
By Day 90
50+
Email Subscribers
By Day 90
3
Google Page 1 Results
"Name + DSCR" by Day 60
Week Priority Actions Target Metrics
Week 1
Days 1–7		 All profiles live. First 10 Reddit answers, 5 Quora, 5 LinkedIn posts, LinkedIn article, BP post #1 published. 25 new LinkedIn connections. 1 landing page form submission (even a test one). GBP verification requested.
Week 2
Days 8–14		 Finish remaining BP replies (10 total). Reddit #6–10. Start asking past clients for GBP reviews. 50 LinkedIn connections cumulative. 3 GBP review requests sent. First reply/engagement on BP forum.
Weeks 3–4
Days 15–30		 Week 2 content batch created. Start Twitter/X. Instagram 3x/week. Facebook Groups 2x/week. 100+ LinkedIn connections. 10 Google reviews. 50 email subscribers. 3 Quora answers getting views.
Set up weekly Saturday review (15 min) Habit

Every Saturday — 15 minutes to review:

  1. LinkedIn: How many new connections? Any DMs or profile views from target personas?
  2. Reddit/Quora: Any answers getting upvotes or comments? Note which topics resonated most
  3. BiggerPockets: Any replies to your posts? Follow up within 24 hours
  4. Landing pages: Check Netlify Forms for any new submissions
  5. Google Business: Any new reviews? Respond to all reviews within 24 hours
  6. Note the top-performing piece of content this week — double down on that format next week

Back Burner — Parked Items

On Hold

Items to revisit when bandwidth opens up. Not urgent — just don't lose them.

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