NMLS #2067609 | NEXA Lending | CA & MO | jfields@nexalending.com
$300+
Daily Floor
2 hrs
Marketing/Day
25+
Answers/Week
6
Active Days
Monday
Week kickoff — LinkedIn + BiggerPockets focus
Today's Focus
💼 LinkedIn + 🏠 BiggerPockets
Daily Progress0%
11
Tasks Today
2h
Marketing Time
$300
Gig Floor
🌅 Morning Block — 6:00 AM to 8:00 AM
6:00 – 6:30
MLO Pipeline
Calls, follow-ups, loan status checks
📞
✓
Check all loan files for updates — emails, conditions, appraisals
MLO
✓
Call or text any leads that came in over the weekend
MLO
✓
Send 2 check-in texts to agents/referral partners
MLO
6:30 – 7:15
LinkedIn Push
Post + engage the professional network
💼
✓
Publish Monday LinkedIn post (use batch content from Saturday)
LinkedIn
✓
Comment on 5 real estate investor or agent posts — substantive, 2+ sentences
LinkedIn
✓
Send 10 connection requests to real estate investors, agents, or CPAs
LinkedIn
7:15 – 8:00
BiggerPockets Answers
Forum engagement — be the DSCR expert
🏠
✓
Answer 3 financing threads using Validate → Educate → Open Door formula
BiggerPockets
✓
Check DMs and reply to anyone who responded to prior posts
BiggerPockets
🚗
Gig Shift — 8:00 AM to 8:00 PM
Santa Monica & Brentwood zone. Listen to real estate podcasts between rides. Voice memo content ideas. Check only for urgent leads at breaks.
$300+
daily floor
🎧 While Driving — Passive Learning
BiggerPockets Podcast — real investor stories for content ideas
Real estate market news — fodder for tomorrow's LinkedIn post
Voice memo any content ideas that come up while driving
🌙 Evening Block — 8:30 PM to 10:00 PM
8:30 – 9:15
Respond & Engage
Check every platform for comments, DMs, leads
💬
✓
Reply to all LinkedIn comments on today's post
LinkedIn
✓
Check landing page lead email inbox — respond to any new submissions within 1 hour
MLO
✓
Answer 2 Reddit mortgage questions in r/realestateinvesting or r/mortgages
Reddit
9:15 – 10:00
Prep Tomorrow's Content
Draft Tuesday's post so morning is execution only
✍️
✓
Draft or finalize Tuesday's LinkedIn post (Quora/Reddit focus day)
Prep
✓
Identify 3 Quora questions to answer tomorrow morning
Quora
Tuesday
Search engine fuel — Reddit + Quora domination
Today's Focus
👽 Reddit + Q Quora
Daily Progress0%
11
Tasks Today
2h
Marketing Time
$300
Gig Floor
🌅 Morning Block — 6:00 AM to 8:00 AM
6:00 – 6:20
MLO Pipeline
Quick check and outreach
📞
✓
Check emails and respond to any urgent loan file items
MLO
✓
Send 1 follow-up text to a warm lead or referral partner
MLO
6:20 – 7:10
Reddit Answers
Google indexes these — every answer is permanent SEO
👽
✓
Answer 3 questions in r/realestateinvesting — DSCR, financing, non-QM topics
Reddit
✓
Answer 1 question in r/FirstTimeHomeBuyer or r/personalfinance
Reddit
✓
Upvote and engage prior answers to boost visibility
Reddit
7:10 – 8:00
Quora Answers
Page 1 Google results for "what is DSCR" questions
Q
✓
Answer 2-3 Quora questions on investment property loans, DSCR, non-QM
Quora
✓
Post Tuesday's LinkedIn — X/Twitter cross-post the same content
LinkedIn
🚗
Gig Shift — 8:00 AM to 8:00 PM
Santa Monica & Brentwood. Voice memo any ideas from questions you answered this morning. Quora answers from today will start appearing in Google within days.
Note any borrower questions that came up — answer them on Quora tonight
🌙 Evening Block — 8:30 PM to 10:00 PM
8:30 – 9:15
Facebook Groups
Investor communities — answer questions, build rapport
📘
✓
Answer 3 mortgage/financing questions across real estate investor Facebook groups
Facebook
✓
DM 1 person who asked a question you answered publicly — warm introduction only
Facebook
✓
Reply to all comments from today's LinkedIn post
LinkedIn
9:15 – 10:00
Wednesday Prep
Draft LinkedIn article outline for Thursday publish
✍️
✓
Choose this week's LinkedIn article topic — DSCR explainer, market update, or case study
LinkedIn
✓
Write the hook (first 3 sentences) — the most important part of any LinkedIn article
LinkedIn
Wednesday
Long-form writing day — LinkedIn article + IG carousel
Today's Focus
✍️ Write + 🎨 Create
Daily Progress0%
10
Tasks Today
2h
Marketing Time
$300
Gig Floor
🌅 Morning Block — 6:00 AM to 8:00 AM
6:00 – 6:30
MLO Pipeline
Mid-week check-in on all active files
📞
✓
Email or call processor/underwriter on any files with open conditions
MLO
✓
Follow up with any leads that have gone quiet — last touch this week
MLO
6:30 – 8:00
Write LinkedIn Article
These rank on Google — this is your most valuable content
💼
✓
Write full LinkedIn article (600-1000 words) using the hook from Tuesday night
LinkedIn
✓
Add NMLS signature and compliance close to the article
LinkedIn
✓
Post Wednesday's short LinkedIn update (different from article — quote, stat, or tip)
LinkedIn
🚗
Gig Shift — 8:00 AM to 8:00 PM
Article is drafted. Tonight you finish and schedule it for Thursday. Good article writing day — your best thinking goes on paper before the gig shift.
$300+
daily floor
🌙 Evening Block — 8:30 PM to 10:00 PM
8:30 – 9:00
BiggerPockets Engagement
Answer 5 threads — stay visible in the forum
🏠
✓
Answer 5 BiggerPockets financing threads
BiggerPockets
✓
Like and engage 3 posts from other contributors in Real Estate Financing forum
BiggerPockets
9:00 – 10:00
Create Instagram Carousel
Build in Canva — navy/gold brand template
📷
✓
Design this week's Instagram carousel in Canva (5-7 slides) — DSCR tip, market data, or case study
Instagram
✓
Write caption with 10-15 hashtags — schedule for Thursday post
Instagram
✓
Finalize and schedule LinkedIn article for 7am Thursday via LinkedIn scheduler
LinkedIn
Thursday
Publish day — LinkedIn article + Instagram carousel drop
Today's Focus
📢 Publish + Amplify
Daily Progress0%
10
Tasks Today
2h
Marketing Time
$300
Gig Floor
🌅 Morning Block — 6:00 AM to 8:00 AM
6:00 – 6:30
MLO Pipeline + Leads
Respond fast — speed to lead wins loans
📞
✓
Check all lead inboxes — jfields@nexalending.com and landing page form submissions
MLO
✓
Call any new leads within the first hour
MLO
6:30 – 7:30
Amplify the Article
LinkedIn article dropped — now drive traffic to it
🚀
✓
Confirm LinkedIn article published — screenshot and share in stories
LinkedIn
✓
Post article link on X/Twitter as a thread teaser ("Here's what I just published...")
Twitter/X
✓
Post Instagram carousel (already created Wednesday night)
Instagram
✓
Comment on 5 LinkedIn posts — stay visible on the feed today
LinkedIn
🚗
Gig Shift — 8:00 AM to 8:00 PM
Your article is live and gaining views. Your carousel is posted. Content is working while you drive. Check at breaks for any article comments to reply to.
$300+
daily floor
🌙 Evening Block — 8:30 PM to 10:00 PM
8:30 – 9:30
Reddit + Quora Answers
Stack more Google-indexed answers
🔍
✓
Answer 3 Reddit mortgage/real estate questions
Reddit
✓
Answer 2 Quora questions on investment property topics
Quora
✓
Reply to all Instagram carousel comments and DMs
Instagram
Friday
BiggerPockets original post + newsletter draft
Today's Focus
🏠 BP Post + ✉️ Newsletter
Daily Progress0%
11
Tasks Today
2h
Marketing Time
$300
Gig Floor
🌅 Morning Block — 6:00 AM to 8:00 AM
6:00 – 6:30
MLO Pipeline — End of Week Push
Close out the week strong on loans
📞
✓
Call every active loan borrower — quick status update, builds trust
MLO
✓
Text 3 agent/referral partners — "anything closing or anything I can help with this week?"
MLO
6:30 – 7:30
BiggerPockets Original Post
One original educational thread per week — this is your authority builder
🏠
✓
Write and publish this week's original BiggerPockets thread in Real Estate Financing forum
BiggerPockets
✓
Answer 5 existing threads while you're in the forum
BiggerPockets
✓
Post Friday's LinkedIn — end-of-week reflection or market take
LinkedIn
🚗
Gig Shift — 8:00 AM to 8:00 PM
Friday night surge starts. SoFi events, Crypto.com Arena, Hollywood weekend crowd builds from 6pm. Strong earning night ahead.
$300+
can run higher
🌙 Evening Block — 8:30 PM to 10:00 PM
8:30 – 10:00
Newsletter Draft
"The DSCR Investor Brief" — biweekly email to your list
✉️
✓
Draft biweekly newsletter in Mailchimp — market update, one DSCR tip, one deal math example
Email
✓
Write 3 subject line options — pick the most specific/number-driven one
Email
✓
Schedule newsletter to send Saturday morning (off-gig day — you can monitor responses)
Email
✓
Reply to all DMs and comments across all platforms — clear the inbox for the weekend
All Platforms
Saturday
Batch content day — fuel the entire next week in one session
Today's Focus
📦 Batch Create Everything
Daily Progress0%
13
Tasks Today
3h
Marketing Time
$300
Gig Floor
🌅 Morning Block — 6:00 AM to 9:00 AM (Extended)
6:00 – 9:00
Weekly Content Batch Session
Write everything for next week in one focused block
📦
✓
Write 5 LinkedIn posts for Mon–Fri next week (schedule via Buffer or LinkedIn scheduler)
LinkedIn
✓
Write 3 Twitter/X threads — one per post type: education, market take, personal story
Twitter/X
✓
Design 2 Instagram carousels in Canva — schedule one for Wednesday, one for Sunday (or next week)
Instagram
✓
Write next week's BiggerPockets original thread topic and opening paragraph
BiggerPockets
✓
Choose next week's LinkedIn article topic and write the headline + hook
LinkedIn
🚗
Gig Shift — 9:00 AM to 9:00 PM
Saturday is your highest earning day. Hollywood, WeHo, Santa Monica bar scene, LAX pickups. Weekend surge is real. Content is already done for the week — drive and earn.
$350+
weekend premium
🌙 Evening Block — 9:00 PM to 10:30 PM
9:00 – 10:00
Send Newsletter + Engage
Biweekly email goes out — monitor and respond
✉️
✓
Confirm newsletter sent (if Friday scheduled send) — check open rate in Mailchimp
Email
✓
Reply to any email responses from newsletter subscribers
Email
✓
Check Google Business Profile — respond to any reviews or questions
Google
✓
Review the week: what content performed best? What got the most engagement? Note for next batch.
Review
10:00 – 10:30
Weekly Score
Count your numbers — did you hit the weekly targets?
📊
✓
Count forum answers this week — target 25+ across BP, Reddit, Quora, Facebook
Check if any DMs converted to a loan conversation — log in notes
KPI
✓
Google yourself: "Jermaine Fields DSCR" — note what's ranking, what's new
KPI
Sunday
Your non-negotiable day off
Today's Rule
🌿 Fully OFF
🌿
Rest Is Part of the Plan
You are running 12-hour gig shifts 6 days a week while building a marketing presence and an MLO pipeline. Sunday is not optional. It is the reason you can sustain this through December 31.
No posting. No checking DMs. No content. No pipeline calls.
All Day
What Sunday Is For
Non-negotiable recovery
🌿
✓
Sleep in. Eat well. Exercise. Decompress.
✓
Spend time with people who matter to you.
✓
If a big idea hits, write a voice memo — don't execute on it until Monday.
✓
Remember: the goal is December 31. Protect the marathon, not just the sprint.